our strategy
What We Do
Rule One: Be Interesting
We know viewers are busy fast-forwarding, muting, or ignoring commercials – unless the ad grabs their attention.
Data, Data, Data
Moving a voter to action is a science. We produce ads that stand out and are backed by data-driven insights and testing.
Voters Reward Authenticity
We help candidates hone an authentic message that stands out in a world where most campaign messaging sounds the same.
A Path to Victory
We work with national, statewide and local advocacy campaigns to advance their mission and construct a strategy to win.
